The Brand Marketing Book

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Word-of-mouth is crucial to book marketing. As with most products, having a high-quality product is very important. One of the most effective marketing techniques for a book — one that will promote your company at the same time — is speaking. This is where a good book can cause a multiplier effect after direct sales to customers which risk damaging your ability to get on a best seller list at first.

Over the life of the book, he still outsold the bookstores 2 to 1. And the reverse is true as well — writing a book can help you generate revenue through speaking, especially if you do get on that best sellers list. Speaking ability is important for an author in another way as well — the audiobook.

And frankly, your audience size and engagement can be a more important factor than your book idea. To get a publisher, you likely need a literary agent. Those rare circumstances do exist, however.

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He added that an added benefit comes in contract negotiations. However, book publishing is weird and bizarre and has a lot of strange standards, and in my experience non-book lawyers and non-book agents kill book contracts. It can take years to sign a contract with people who are not experienced in book contracts negotiating the deal versus what it should take which is a few weeks. You can find 20 or 30 see related resources at the end of this article for where to find agents and send them a query letter.

Then look at the acknowledgment pages and see what agent or editor the author is thanking. Have someone who already has a literary agent recommend you to their agent — 99 percent of our clients have been through referrals. If you pitch a publisher, Perrin advised that you include similar info in a proposal that you would to an agent. Write a short cover letter to explain your brand and show your reach.

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If you go with a publisher, prepare to give up some control. One benefit of inbound marketing is significant control over your content. Likewise, most CEOs and other high-powered business executives are used to calling the shots and conducting business on their terms.

However, a publisher will be much more involved in the process. An editor might ask for a book rewrite, for example. But Perrin believes that the editorial process is a key benefit of going with a publisher. This contribution of editorial involvement from the publisher circles back to how much of marketing and selling the book comes from the author and how much comes from the publisher. You never sell the original manuscript versus the one that the editor pushed you to make better.

They turn it in, and then they wait. It's still a long process to edit and design and layout and print and ship a book. Writing, publishing, and marketing a book is a huge effort. As with any other product or campaign launch, just make sure all the key players are aligned on the investment involved and the desired outcome from the entire process.

And they seem very clear on what the goal is. The brand marketing team wants a New York Times bestseller. They don't understand any of those goals and they want to start selling the book right away directly to their customers. That's going to scuttle the other goal.

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Guerrilla Marketing: Seven tactics to promote a book. How to write a darn good query letter.

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Now imagine turning that down. The thing they have in common? In this article he explores the effects of GDPR and other privacy regulations on third-party data. And Digital Marketing?

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